Adriana Beal
Adriana offers executive-level, management consulting on technology and process solutions, and act as a subject matter expert in business-side IT operational functions and processes.
For the past 10 years, she has been working for a diverse client base that includes IT, telecom, and major U.S. financial institutions, helping them drive informed decisions around IT strategy and system design.
Before moving to the U.S., Adriana worked as an electronic engineer, computer and financial auditor, and IT business consultant in Brazil, her native country.
Contact information
Recent news
Next speaking engagement: 4th annual Wisconsin Business Analyst Development Day (WI BADD™) - Tuesday, October 5th 2010.
Social projects: After 2 successful projects developed near Brazil's capital city, in August 2010 Adriana launched Projeto 100%, a small movement of people helping educate and change the lives of families trapped in poverty for generations in the Northeast area of Brazil.
Education
B.Sc. in electronic engineering and an MBA in strategic management of information systems received from UnB and FGV Management, two of the most prestigious graduate schools in Brazil. Specialization in financial and computing auditing (Instituto Serzedello Correa, Brazil, and British Council, UK).
Work
From October 2005 to May 2010, Adriana worked as a lead business technology consultant for ThinkInternational, a NY-based human capital boutique, where she helped determine business needs and specify technical solutions for Fortune 100 and Fortune 500 companies. She is now living in Austin, TX, where, as the principal consultant at Beal Projects, she offers consulting assistance throughout the software development life cycle for organizations implementing large, complex software projects.
She is also the principal consultant at 2wtx consulting and a senior adviser at ExportsToAmerica.com.
"It's hard to find someone who excels when it comes to business analysis, but Adriana does it in such a way that her projects tend to go in the right direction and smoothly. Her broad-based knowledge and forward-looking atitude help her to devise novel ideas while maintaining a focus on the needs of her customers. She also demonstrates leadership by taking responsibility for projects at key points in the process. I look forward to working with her in the future.”Luiz Anjos, Senior Software Development Analyst, New York Stock Exchange, January 29, 2009
Skills
10 years of experience in business-facing roles addressing business initiatives with technology and process solutions, and as a subject matter expert in IT operational functions and processes, including its success factors, customer experience indicators, and other key business metrics.
Responsible for end to end management of work streams in cross-functional projects involving multiple organizational levels, and for clarifying and addressing business needs through process and technology solutions across business units.
Over 5 years of experience working directly with executives and senior management to determine business and stakeholder requirements, present research findings, and demonstrate prototypes.
"Adriana is one of those people that has a fast reasoning and can apply that to generate results in a very short time. She is able to quickly filter information, getting what is relevant, dropping the irrelevant data and creating a useful and insightful report. This ability can save upper management a lot of time being very important during any decision process."Rodrigo Botafogo, MSc, MBA , CTO, CertiSign Certificadora Digital S.A., March 24, 2008
Writings
Book Chapter
The Role of the Business Analyst in the Context of Green ICT
in: Handbook of Green ICT
Information Science Publishing; ISBN: 978-1-61692-834-6. Release planned for September 2010.
Paper
From E-Business Strategy to IT Resource Management: A Strategy-Centric Approach to Timely Scheduling Web Requests in B2C Environments
Third IEEE International Workshop on Business-Driven IT Management – April 2008
Books
Strategic Management of Information: How to Transform Information and Information Technology in Growth and High Performance Drivers
Editora Atlas, Brazil, 2004 (with several reprints)
Information Security: principles and best practices
Editora Atlas, Brazil, 2005 (with several reprints)
Articles
Adriana writes for several websites dedicated to the business analyst community, including Bridging the Gap, Modern Analyst, and Projects@Work. Other publications: Business Analyst Mentor, ComputerWorld UK.
More
In 2005 Adriana received an O-1 – Alien of Extraordinary Ability visa from the U.S. in recognition for her achievements in the IT management field.
She is the founder of IT'S BROKEN, and is a featured engineer at the Gallery of Women Engineers on the EngineerGirl website, designed to encourage middle school girls to think of engineering as a "cool" career.